Tesco Caught Out in Asda Price War

Tesco have got their wrists slapped over a Tesco TV advert earlier this year in the war against Asda who claim to put more change in your pocket in true Walmart style.

Double the difference?

The Tesco TV ad showed a range of products available at Tesco. The female voice-over stated "At Tesco, we understand times are tough, so we've lowered over 1,000 prices right across the store ... And you can now check the price of your shop at Tesco Price Check and if you find your comparable grocery shopping cheaper at Asda, we'll happily refund double the difference ..."

£20 limit

Text in the "FAQ" section of the website stated "Is there a maximum amount a voucher will be valid for?  We operate a fair use policy to prevent abuse. As such the maximum value for an individual Price Check Voucher is limited to £20".

http://asa.org.uk/ASA-action/Adjudications/2011/11/Tesco-Stores-Ltd/SHP_ADJ_153233.aspx

We considered that the £20 limit was a significant restriction likely to affect the average consumer's decision to shop at Tesco during the promotional period. Because the restriction was not included in ads (a) and (c) we concluded that they were misleading.  Because the restriction was only found in the fair-use policy for ad (b) we concluded that the terms and conditions contradicted rather than clarified the headline claim and therefore that ad (b) was also misleading.
Ad (a) breached BCAP Code rules 3.1 and 3.2 (Misleading advertising) and 3.10 (Qualification).
Ads (b) and (c) breached CAP Code (Edition12) rules 3.1 and 3.3 (Misleading advertising) and 3.9 and 3.10 (Qualification).

The Asda Price Guarantee says "If we're not 10% cheaper on your comparable grocery shopping we'll give you the difference. Guaranteed! " 

£12 bn Food wasted in UK

Wrap meeting targets but warns over food waste

The UK throws away £12bn worth of edible food per year.

Speaking at the body’s annual conference today, WRAP chief executive Liz Goodwin said that Wrap has helped keep 11m tonnes of waste out of landfill.

According to Wrap, this has avoided 5.5m tonnes of C02 equivalent emissions and generates “£2bn of benefits to the UK economy”.

Food waste has also fallen by 13% and Goodwin welcomed the fall from 8.3m tonnes in 2006/07 to 7.2m tonnes. However she said that the food wasted in the supply chain was “significant” at a time when food security was a major issue.

Are you ready for this?

One World Day Nov 1st: One World Day - Health Sustainability - YouTube

More people than ever before are adopting a plantarian style diet..

Another Cancer alert on meat

Express.co.uk - Home of the Daily and Sunday Express | UK News :: Cancer alert on red meat

New report suggests raw meat could be safer than cooked meat

EATING overcooked meat is twice as likely to cause cancer than previously thought, scientists warned last night.

The new alert over the ­hidden dangers of a roast dinner or cooked breakfast means the nation is unwittingly putting itself at serious risk of developing the deadly disease.

The dark crust formed on the outside of a well-done steak or joint of red meat more than doubles the risk of intestinal tumours, researchers have found. Frying and grilling are particularly risky because the intense heat turns the sugars and amino acids of muscle tissue into high levels of cancer-causing compounds.